Brand kit
Explore a visual identity, compare real directions, and turn the chosen one into a usable brand contract.
Which visual direction deserves to become a system?
A narrow job with a visible boundary
Use it before tokens when the brand is not yet settled and reference images are still competing with one another.
Input
A product brief, audience, existing assets, and any references that should be preserved or rejected.
Outputs
- Several distinct visual directions
- A comparison board
- A confirmed handoff into design tokens
Boundary
Brand kit explores and records a decision. It does not silently choose a direction or replace trademark review.
Invocation
humane:brandkit
See the decision change
Direction A: monochrome proof sheet and red decision marks. Direction B: cold metal and technical photography. Each direction names type, material, image logic, and what it rejects.
Vibe words become comparable visual systems instead of one blended moodboard.
1 / 2- Reference pile
Minimal, premium, Swiss, a little futuristic.
Direction A: monochrome proof sheet and red decision marks. Direction B: cold metal and technical photography. Each direction names type, material, image logic, and what it rejects.
- Decision handoff
We like direction A.
Direction A is recorded as the approved brand block, with palette, type roles, shape language, imagery, and avoid-list ready for tokenization.
Run the skill by name
Install the Humane pack once, then name this skill when the task reaches its boundary.
humane:brandkit